This rating is not very precisely calculated due to lack of some data...

debt/annual sales = 0 (no enough data)
accumulated net profit for last 5 years/sales for last 5 years = 0,11 (partial data)
years since established - 8
5-year inflation = 0,11 (11%)
expenses/sales = 1,627
number of years in last 5 years with no dividend paid = 5
world's GDP per capita/country's GDP per capita of a country where the company is established - 0,18
political factor = 0
type of business - "question mark" = 0,75
Other unique factors = 2 (too much over advertised and over valuated, looks like a bubble)

OVERALL SCORE: 0,714 (71,4%). This responds to BB.

Calculated with this (draft) formula:

r = 10/{[1+(debt/annual sales)] + [1-10*(accumulated profit for last 5 years/sales for last 5 years)] + [1 + (10/years since established)] + [1+3*(accumulated of last 5 years inflation of the country where established)] + [1+( expenses/sales)] + [1+ (number of years in last 5 years with no dividend paid/5] + [world's GDP per capita/country's GDP per capita of a country where the company is established] + [1+political factor*2] + [1+type of business] + [Other unique factors]}